(as of Jun 25,2020 00:09:04 UTC – Details)
LET’S DO THINGS OUR OUAI.
OUAI is a breath of “fresh hair” in the beauty and wellness world. It’s here to help every person get a taste of the good life and give them the confidence to win life their OUAI. Jen Atkin, celebrity stylist, created OUAI to be a community fueled haircare brand. It has developed in a OUAI of Life offering fragrance and body products as well.
OUAI THICK SHAMPOO.
What you turn to when you need to get your life, or your hair, under control. Keratin strengthens hair while marshmallow root, shea butter and avocado help smooth and fight frizz. Wet hair, lather up and rinse clean. Pair with the OUAI Thick Conditioner for the best hair of your life. Moisture so rich, you’ll have to pay taxes.
EFFORTLESS BEAUTY AT YOUR FINGERTIPS.
Life is hard, but looking and feeling good should be easy. Every product is purposefully crafted to help you achieve realistic goals. Get the look you saw on the ‘Gram without the glam squad.
HAIR CARE THAT SLAYS ALL DAY. Made with keratin, marshmallow root, shea butter and avocado oil to fight frizz from the start. Wet hair, lather up and rinse clean. Follow up with OUAI Thick Conditioner. Moisture all the OUAI up.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly- no glam squad needed.